PUMA International Printed Campaign / Manchester City

PUMA FOOTBALL has assigned WHIP the responsability of leading the whole Art Direction to announce their new partnership with some Teams owned by the City Football Group as MANCHESTER CITY, MELBOURNE CITY FC, GIRONA FC & CLUB ATLETICO TORQUE. For this campaign, the kit supplier were looking for a consistent printed guerilla communication. We've opted for a minimalist art direction based around a color solid (the same blue for Manchester City, Melbourne City and Torque and a red one for Girona), the white Puma cat logo at the bottom, a copy above to explain the concept when it's needed and illustrations that work in a square on top. Then, it was open to every displays where Puma wanted to communicate such as horizontal/vertical posters, shoes etc...

For this campaign, the kit supplier were looking for a consistent printed guerilla communication. We've opted for a minimalist art direction based around a color solid (the same blue for Manchester City, Melbourne City and Torque and a red one for Girona), the white Puma cat logo at the bottom, a copy above to explain the concept when it's needed and illustrations that work in a square on top.

Then, it was open to every displays where Puma wanted to communicate such as horizontal/vertical posters, shoes etc...

Concepts posted by the Players such as Sergio Agüero, Vincent Kompany to announce the new partnership between PUMA & MANCHESTER CITY on social networks.

MANCHESTER CITY

concepts

MELBOURNE CITY

concepts

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