New Balance - FURON 6+ The Lion Roars

Liverpool FC and Senegal international Sadio Mané has collaborated with New Balance on special-edition boots ahead of Africa's major tournament - The 2021 Africa Cup of Nations, known as the TotalEnergies 2021 Africa Cup of Nations. New Balance have commissioned WHIP to design the illustrative soleplate graphic depicting the forward at the peak of his powers while representing his homeland, the FURON 6+ design had to be explosive. The french studio was also in charge to create the official logo of 'THE LION ROARS' and the case that contains the boots. Introduced in vivid Impulse Orange, Red and Blue tones, the boots named 'THE LION ROARS' should be designed as a symbol of the Senegalese inspiring the next generation of young lions. The American sports footwear and apparel brand asked us to create digital contents for the launching of its special-edition boot. WHIP also took over the music creation of all the digital campain with an afro-trap beat.