Adidas X GHOSTED x Angel Di Maria

For the official release of their new X GHOSTED shoe, Adidas asked WHIP to design a 30 seconds ad. The concept was "FAST is too SLOW". We came from the idea that Angel Di Maria starts playing football in potreros in Argentina to become one of the best football player in the world. That's why we chose this environment to start our video. The player is in the dark, a 20-21 UEFA Champions League Adidas ball under the arm before he's hitting by lighning. This energy come from the product itself which gives him the velocity! We then have a run of the player between his opponents, unable to catch him. The action ends with a left feet shot and a goal into the top corner. We choose to add some illustrations which punctuate to video to add more realism to this 3D animation. We also produced the music of the spot.

For the Official realease of the New ADIDAS X GHOSTED shoe on September 1st, ADIDAS asked WHIP to design a 30 seconds ad presenting its product weared by the Paris Saint-Germain Midfielder Angel Di Maria aka El Fideo.

They also asked for an original music to wear the spot.

= X GHOSTED - Fast is too Slow =

We were inspired by the potreros in Argentina where Angel Di Maria starts playing in Argentina. We tried to re-create this environment to introduce our video.

We also had to design the shoe and the next UEFA Champions League ball in 3D to interact with the player in the video.

To add more realism, we choose to finish some actions by Illustrations inspired by some Angel Di Maria attitude on the field.

The video is used on social networks on square and 9/16 formats.

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