For the Official realease of the New ADIDAS X GHOSTED shoe on September 1st, ADIDAS asked WHIP to design a 30 seconds ad presenting its product weared by the Paris Saint-Germain Midfielder Angel Di Maria aka El Fideo.
They also asked for an original music to wear the spot.
= X GHOSTED - Fast is too Slow =
We were inspired by the potreros in Argentina where Angel Di Maria starts playing in Argentina. We tried to re-create this environment to introduce our video.
We also had to design the shoe and the next UEFA Champions League ball in 3D to interact with the player in the video.
To add more realism, we choose to finish some actions by Illustrations inspired by some Angel Di Maria attitude on the field.
The video is used on social networks on square and 9/16 formats.